Privacy Policy

Last updated: April 2026

TraderTech Ltd ("we", "us", "our") is committed to protecting your personal data. This policy explains how we collect, use, and store your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

TraderTech Ltd is a UK-based company providing AI automation services for trades businesses. For any data-related queries, contact us at hello@tradertech.co.uk.

What data we collect

We collect the following personal data when you interact with our website or services:

• Email address (when you submit a demo request)
• Name and phone number (if provided during onboarding)
• Business name and postcode (if provided)
• Usage data and cookies (see Cookies section below)

How we use your data

We use your personal data for the following purposes:

• To respond to demo requests and enquiries
• To provide and manage our automation services
• To send relevant service updates and communications
• To improve our website and services
• To comply with legal obligations

Legal basis for processing

We process your data on the following legal bases under UK GDPR:

• Consent — where you have explicitly agreed (e.g. submitting the demo form)
• Legitimate interests — to operate and improve our business services
• Contract — where processing is necessary to deliver services you have purchased

How long we keep your data

We retain your personal data only for as long as necessary. Demo enquiry data is kept for 12 months. Client data is retained for the duration of the contract plus 6 years for legal and accounting purposes.

Who we share your data with

We do not sell your data. We may share it with trusted third-party service providers who help us operate our business, including:

• Formspree (form submission processing)
• GoHighLevel (CRM and automation platform)
• Twilio (SMS delivery)
• OpenAI (AI response generation)

All third parties are required to handle your data securely and in compliance with UK GDPR.

Cookies

We use cookies to analyse website traffic and improve your experience. You can accept or reject cookies via the banner shown on your first visit. Essential cookies required for the site to function are always active. You can also manage cookies through your browser settings at any time.

Your rights

Under UK GDPR you have the following rights:

• The right to access your personal data
• The right to correct inaccurate data
• The right to request deletion of your data
• The right to restrict or object to processing
• The right to data portability
• The right to withdraw consent at any time

To exercise any of these rights, contact us at hello@tradertech.co.uk. We will respond within 30 days.

Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date. We recommend checking back periodically.